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Jackson highlights that part of the reason for the live/work concept’s success is to do with the increase in the number of homeworkers in the UK. Today, we see around 4.2 million people working from home, and this number is always increasing (BBC, 2014). However, although research shows that employees can perform more efficiently when allowed the freedom of working at home, some employers don’t believe in its benefits.

Ryan (2013) discusses a memo sent out to employees at Yahoo – one which banned all employees from working from home. She says that the memo suggested that “some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings”.

(Source – Cooper, 2014)

In saying this, I believe that small-medium sized business owners can greatly benefit from the live/work phenomenon. As Jackson discusses, the increase in small businesses and the research behind home-working has resulted in live/work’s recent popularity. However, this recent craze has actully been around since the industrial revoloution…

Zakout (2012) blogs about in renaissance societies, living in the upper section of a street shop was common. It was only in the 20th century that we forgot about home-working as “working in big factories or huge corporate offices became the norm” (Zakout, 2012).

The live/work concept is one which is I believe will only grow, and eventually we will reach a stage where everyone is presented with the opportunity to work from home.


BBC News, 2014. ONS: Record numbers working from home – BBC News. [online]
Available at: [Accessed 18 May 2017]

Cooper, C., 2014. How psychology can make homeworking succeed. [Online]
Available at:
[Accessed 21 May 2017].

Ryan, M., 2013. Teleworking: The myth of working from home. [Online]
Available at:
[Accessed 21 May 2017].

Zakout, A., 2012. Top 10 Live/Work Houses. [Online]
Available at:
[Accessed 21 May 2017].


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