Cultural tourism has often been looked upon by the post-industrial cities as an economic base. Recent trends show that urban tourism has led to the prioritization of urban public spaces and public spaces forming a part of the tourist precinct become a part of the tourist attraction being visited (Mordue T.,2007).
With the high influx of tourists, the maintenance of these spaces becomes essential. Understanding the ongoing governance of an urban tourist precinct is important to improve the quality of areas within it. A detailed study of the precincts, their functionality, purpose and performance in terms of satisfying the tourist’s needs and contributing to their role towards cities as a tourist destination is needed to inform the proper governance of the place (2Edwards D. et al, 2008).
Governance insinuates the presence of the stewards in charge who aim to get the best possible outcomes from the tourist-use of these precincts and benefit the stakeholders and ensures that there are mechanisms in existence to assure collective decisions favoring the broader public interest are formed rather than the precincts development and use being dictated solely by the market forces reflecting the interests of consumers and producers.
The governance activities usually associated with the urban tourist precinct can be generally divided into three broad categories:
1.Precinct planning and design:
Tourism precinct planning is developing a futuristic vision for a precinct and recognizing it by implementing mechanisms to ensure its workability. Sometimes this is done by replacing of an existing precinct with a new idea involving changing of the urban fabric which often degrades the pre-existing physical fabric because of the displacement by something notably distinct. However most urban precincts avoid the creation of a totally new place and rather introduce tourism linked land-use and activities in the existing fabric by focusing on its maintenance and distinctness of the existing physical fabric (3Edwards D. et al,2008).
2. Precinct Management:
Management includes overseeing and administrating the ongoing activities and functionality of a public precinct. It is a form of place management that ensures the working and servicing of the physical conditions of a space along with the activities. The degree of control varies from place to place and depends on the precinct management authority. A detailed focus on the public spaces of a tourist precinct is common as the tourists spend a majority of their time forming impressions and notions of the realm in these spaces that become a dominant part of the tourism experience (3Edwards D. et al,2008).
3. Precinct Marketing:
The marketing of a tourist precinct is essentially the marketing of the tourist destination and the aim is to attract maximum visitors who would spend money on the various establishments of the precinct (3Edwards D. et al,2008).
A tourist city is often a positive attribute as tourism helps to strengthen the economy of the city, however,excessive use and lack of maintenance of spaces harm the environment and the quality of cultural experience of the city by both the visitor as well as the residents. Therefore for a destination city to renew, reinvent, and regenerate itself various forms of management and degrees of governance is needed to ensure the functionality and maintenance of the public realm of the city sphere.
2Hayllar, Bruce, Tony Griffin, and Deborah Edwards, 2008, The Evolution of the Tourism Precinct, Costas Spirou in City Spaces, Tourist Places. Oxford, Butterworth Heinemann, pp. 19-36.
3Hayllar, Bruce, Tony Griffin, and Deborah Edwards, 2008, Precinct Planning and Design, Management and Marketing: An Overview, Hayllar, Bruce, Tony Griffin, and Deborah Edwards in City Spaces, Tourist Places. Oxford, Butterworth Heinemann, pp. 243-258.
Tom Mordue (2007), Tourism, Urban Governance and Public Space, Leisure Studies, 26:4, pp. 447-462.
- Urban renewal-swimming pool precinct, Available at- https://www.lafargeholcim-foundation.org/Projects/urban-renewal-and-swimming-pool-precinct-berlin-germany.